Job Description

Vice President of Sales & Marketing - M&R Hotel Management, NY Base pay range: $180,000.00/yr - $230,000.00/yr This range is provided by M&R Hotel Management. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Overview The Vice President of Sales & Marketing will be a senior strategic leader within the M&R Hotel Management Executive Team tasked to outline the course, develop the vision, and implement the strategic plan that will drive our hotels to increased market share, greater recognition, and higher revenues. Responsibilities Partner with the Executive Team to strategically align company direction as it relates to development and implementation of consistent company-wide sales and marketing initiatives. Provide guidance and direction to the sales team to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives for the entire collection of hotels. Partner with hotel leadership to develop short- and long-term planning and operations of the sales division including direct sales efforts follow-up and proper sales administration and training. Collaborate with hotel leadership to influence marketing, advertising, sales plans, activities, programs, strategic plan, and annual budget for their region/portfolio; manage within approved plans and budgets. Drive overall digital marketing strategies including SEO, SEM, and social presence. Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders. Support sales operations regarding promotional and tactical marketing, e-tools, and electronic media. Create distribution strategy and annual plans to maximize online revenue and profitability across independent and branded hotels. Prepare and maintain a current annual marketing plan with measurable and specific initiatives to maintain and grow each business segment. Establish and maintain effective working relationships with agencies and media representatives to develop new business opportunities. Act as liaison with public relations vendors to develop press releases, media kits, and other public relations issues. Conduct on-property visits to hotels within the M&R Collection to assess strength of sales leadership, strategic culture, and adherence to company standards and sales metrics. Conduct market research to identify opportunities and threats, staying abreast of industry trends. Train Area Directors of Sales, Director of Sales, and Sales Managers within assigned portfolio(s) on recognizing and capitalizing on sales opportunities to increase occupancy and revenue. Work closely with Revenue Management teams to optimize pricing strategies and revenue. Oversee the Profit and Loss (P&L) performance for the sales and marketing department, ensuring financial targets are met. Collaborate with Finance to develop and manage budgets, forecasting revenue and expenses. Partner with hotel/sales leadership and People & Culture to attract, retain, and develop associates; hire, train, develop, empower, coach, and conduct performance reviews including progressive discipline as appropriate. Attend and/or conduct regular meetings to provide training and feedback on a rotational basis. Adhere to the rules found in the M&R Employee Handbook. Perform other duties as assigned by the Executive team, as capable. Requirements Bachelor’s degree in Marketing, Business, Hospitality Management or related discipline. Minimum 10 years of progressive sales and e-commerce experience within the hospitality industry. Multi-brand and market experience preferred. Strong working knowledge of sales platforms (e.g., CI/TY, Delphi, TravelClick, CVENT, PMS). Deep understanding of digital marketing in the hospitality sector and strong knowledge of social media and OTA distribution models. Demonstrable experience in direct hotel sales, e-commerce, and revenue management. Strong leadership skills with the ability to lead change, mentor, provide feedback, and motivate teams. Excellent communication and presentation skills with experience using related tools and software. Proven ability to influence and drive change with senior leaders to achieve growth goals. Attention to detail, confidentiality, integrity, and professionalism in a fast-paced environment. Excellent partnership and collaboration skills with executives and stakeholders; able to present to internal and external audiences. Reputation as a team player with a strong work ethic and accountability for driving issues to resolution. Willingness to travel up to 50%. This is an on-site position located in New York, NY. #J-18808-Ljbffr M&R Hotel Management

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