Job Description

Humana District of Columbia, United States

Principal, Marketing Strategy (Rx)

Join to apply for the Principal, Marketing Strategy (Rx) role at Humana.

2 days ago Be among the first 25 applicants.

This range is provided by Humana. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$138,900.00/yr - $191,000.00/yr

Become a part of our caring community and help us put health first. CenterWell Pharmacy is innovating how seniors access and manage their medicationsand were looking for a strategic marketing leader to help guide that transformation.

As Principal, Marketing Strategy (Rx), youll lead strategic initiatives that support integrated pharmacy innovation and growth, health partnerships, and enterprise alignment. This pivotal role provides an opportunity for an experienced healthcare or pharmacy marketing professional to serve as a strategic leader, translating enterprise pharmacy marketing vision into actionable campaigns.

The successful candidate will guide strategic initiatives that drive business growth, cultivate partner relationships, and enhance alignment across the organization. This role is ideal for a forwardthinking strategist who thrives in complex, crossfunctional environments and is passionate about improving health outcomes through pharmacy services.

Key Role Functions

• Build comprehensive marketing strategies and customer journeys for pharmacy marketing initiatives; provide ongoing performance updates to leadership
• Lead annual and quarterly marketing planning cycles to drive overall business growth
• Develop and execute longterm strategic plans that align with organizational goals and priorities
• Track and optimize performance metrics throughout the marketing funnel
• Design and implement learning agendas and pharmacy customer research programs
• Create audience guides and messaging frameworks using insights from customer research, ensuring all communications are audiencetargeted and outcomesdriven
• Manage and orchestrate customerfacing marketing and communications across CenterWell Pharmacy (CWP) lines of business
• Foster crossfunctional alignment and support for strategic marketing needs across all CWP business segments
• Establish and nurture business alignment and collaboration plans to elevate CenterWell Pharmacys brand presence and accelerate growth
• Provide strategic direction to gotomarket teams, ensuring effective integration of marketing campaigns with broader business goals
• Utilize customer insights, competitive analytics, and market trends to inform and refine marketing strategies that support acquisition and retention
• Define and communicate clear marketing objectives, developing strategies to engage new and existing customers
• Oversee channel, messaging, and content strategies to ensure consistency with organizational and customer priorities
• Partner with consumer insights and segmentation teams to define personas, customer journeys, and target highvalue audience segments
• Apply data analytics to optimize targeting, timing, and messaging for each campaign
• Share actionable insights in accessible formats, enabling fast and confident activation by teams
• Develop and maintain a robust library of core messaging architecture and value propositions
• Champion testandlearn approaches and drive continuous improvement through databacked hypotheses and postcampaign optimization
• Proactively identify new opportunities and champion innovative approaches to solving complex marketing problems
• Responsible for preparing highimpact presentations and developing strategic talking points for executive leadership, ensuring clear, compelling, and aligned communication of key initiatives and priorities

Required Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field
• 10+ years of progressive experience in marketing strategy, with a strong background in both strategic planning and execution
• Demonstrated success leading largescale marketing initiatives across directtoconsumer (DTC) and businesstobusiness (B2B) segments
• Experience in healthcare or pharmacy marketing, with a deep understanding of regulatory considerations and patient engagement strategies
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
• Excellent communication and presentation skills, with experience preparing executivelevel materials and strategic roadmaps
• Strong project management and business relationship capabilities; proven ability to set priorities and manage multiple longterm projects
• Highly detailoriented with robust strategic thinking and organizational skills
• Demonstrated independent judgment and effective decisionmaking abilities
• Proven commitment to continuous improvement and innovation within growthfocused environments
• Track record of upholding organizational values and contributing positively to workplace culture
• Demonstrated ability to influence senior stakeholders and drive alignment across enterprise functions

Preferred Qualifications

• Masters degree or MBA in Marketing, Business, or a related field
• Prior experience working in a Fortune 100 company or large healthcare organization
• Direct experience in the pharmacy sector, including retail, specialty, or mailorder pharmacy services
• Familiarity with Agile methodologies and experience working in Agile marketing environments
• Experience with customer segmentation, journey mapping, and omnichannel campaign development
• Brings energy, curiosity, and a collaborative mindset to leadership and team engagement

Additional Information

This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.

• At minimum, a download speed of 25Mbps and an upload speed of 10Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a biweekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information.

Benefits

• Health benefits effective day1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a prerecorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humanas secure website.

Travel: While this is a remote position, occasional travel to Humanas offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

$138,900 - $191,000 per year

Application Deadline

10-22-2025

About Us

Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran s]]> <

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